Cultivating Your Marketing Approach for Customer Trust With Julie Liu of AvePoint

Solution Seekers

Julie Liu is the Senior Vice President of Global Marketing at AvePoint, a SaaS and data management platform that manages and protects data to secure collaboration in the Microsoft cloud, SharePoint, Salesforce, and Google. Julie is an industry-recognized marketing leader, most recently mentoring others to create scalable marketing strategies, launching a sustainable global partner program, and establishing AvePoint as a publicly-traded company.

In this episode…

With the COVID-19 pandemic, businesses have been forced to alter their marketing approach to accommodate the resulting decline in attention spans and shift in customer demands. So, how can you adapt your campaign to effectively reach your audience and solve their most pressing issues?

Creating a serviceable marketing campaign requires understanding your audience’s needs. Julie Liu says that one way to achieve this is to create a brand survey that generates feedback from customers. From there, you can establish your intention and coordinate a short, informative virtual event that addresses the pain points outlined in the survey. Focusing on the knowledge you can provide to your clients will allow you to build trust and meaningful relationships with them.

Tune in to today’s episode of The Kennedy Events Podcast as Paige Buck sits down with Julie Liu, Senior Vice President of Global Marketing at AvePoint, to discuss honing your marketing strategy to build relationships with customers. Julie shares how she’s shifted her marketing strategy during the pandemic, her tips for creating targeted ad content, and how to garner trust with your clients and team.