Front-Line Media Relations with Steve Kee

Speaking of Media ....with Keith Marnoch

Media Relations in its purest form really hasn’t changed much over time … Media relations is essentially the practice of promoting your story or defending your position with a third-party channel that has a wide audience that extends beyond your organization’s channels.

What hasn’t changed is that developing professional relationships has always been at the heart of that connection. What has evolved over time in Media Relations is the scope, speed, and demands of media … at the same time – the media itself is under greater pressure from increased competition, the need to produce more content for various platforms, and above all - decimated newsrooms through sector-wide layoffs.

On this episode, we speak to a communications professional – like me a former journalist – who has specialized in media relations at the highest levels in Canada.

here on ….‘Speaking of Media’ – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator…

Following our recent hiatus …I’m hoping that YOU - As a communicator - will join me for each episode to learn from industry experts on both sides of the media microphone

…about tangible ways to share your stories & messages and also – perhaps as importantly - how to avoid getting caught in a negative media storm. …

Steve Kee worked most notably in national radio before he entered the financial corporate communications world. He was Assistant Vice-President, Communications for Sun Life Financial as well as Director of Corporate Communications with the TMX Group which operates the Toronto Stock Exchange and Toronto Venture Exchange. He completed his corporate comms career as the Director of external communications for the Insurance Bureau of Canada.

In semi-retirement, Steve now operates his own communications company and teach and educate up and coming journalists and student communicators …I had a chance to speak to Steve via Zoom from his office in Whitby, Ontario - about the current state of Media Relations and the realities of renewing more normal and connected operations as we pivot out of the global pandemic …
www.KEITHMARNOCH.com
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Intro / extro Music courtesy of :
~~Roa Music~~
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https://open.spotify.com/artist/1ETpo...
▶Soundcloud
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Luvut

1. Front-Line Media Relations with Steve Kee (00:00:00)

2. Intro (00:00:50)

3. Changes to Media Relations (00:03:22)

4. Truth to Power (00:06:10)

5. Microcosm stories connected to broader themes (00:09:18)

6. Keeping the Pandemic Messaging Fresh (00:14:19)

7. Words Matter - Astra Zeneca Case (00:18:27)

8. Emotional Intelligence - Spokespeople (00:21:05)

9. Finessing Messaging (00:21:20)

10. Toronto Stock Exchange Case (00:28:02)

11. Advice for Up-and-Comers (00:30:32)

12. Maintaining Relationships (00:31:43)

13. What new communicators reveal (00:33:40)

14. Moving out of a Virtual Existence (00:36:32)

15. Wrap up (00:40:18)