Making Your STORIES STICK with Sara Lohse

Speaking Sessions

Can a simple story transform your communication? Award-winning author and marketer Sarah Lohse reveals how a quirky tattoo sparked her storytelling journey, demonstrating how authentic narratives cut through the noise and create meaningful connections. Sarah shows why storytelling is essential in today’s marketing, emphasizing that genuine, relatable stories resonate far more than sales-driven messages.
In this episode, we dive into the art of captivating audiences, especially in public speaking and presentations. Sarah highlights the pitfalls of aimless stories and the importance of clear, actionable messages. She offers practical tips for crafting impactful narratives that connect on a deeper level, regardless of the setting. Plus, discover how to tailor your stories to different audiences and why everyday experiences can be the most powerful tools in your communication toolkit.
NOTABLE QUOTES
"That's what stories do for you—they make you memorable" – Philip
"People are savvy now… They know when something is a marketing message and they don't want it." – Sarah
"Our brains are wired for stories. So, just scientifically, we want to hear them and they're what's going to stick, way more than information." – Sarah
"Stories come in so many different sizes and shapes and everything that there's always going to be one that's relevant." – Sarah
"Everybody's going to make mistakes. Let's just keep moving forward" – Philip
"The story is going to be the thing that's really going to get people engaged and remember you and remember the information as well." – Philip
“We've all done the little things. We've all been in those positions of we're just trying our best." – Sarah
"When you tell… stories that are just the everyday stories, no matter who you're talking about, people are going to find something in it that they can relate to." – Sarah
"My story is very specific… but the messages are kind of universal." – Sarah
"Whether it's to your actual audience or to the people that gather that audience together ask as many questions as you can." – Sarah
"Go as specific as [you] can." – Sarah
"If you're not passionate about something, people are going to know." – Sarah
"Emotions are tangible and they're transferable" – Sarah
RESOURCES
Sarah
Website: https://favoritedaughtermedia.com
Open This Journal: https://favoritedaughtermedia.com/openthisjournal
Open This Book: https://www.amazon.com/dp/B0D11KRP2X
Instagram: https://www.instagram.com/favoritedaughtermedia
LinkedIn: https://www.linkedin.com/company/favoritedaughtermedia
Facebook: https://www.facebook.com/favoritedaughtermedia
Philip
Digital Course: https://www.speakingsessions.com/digital-course
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions

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1. Sarah's background and personal info (00:00:00)

2. Why storytelling matters (00:01:48)

3. Picking the right story (00:06:40)

4. Connecting with diverse audiences (00:18:14)

5. Prepping stories for podcasts (00:26:17)

6. Engaging questions and natural storytelling (00:29:24)

7. Specialization vs. generalization (00:36:07)

8. How to connect with Sarah (00:40:35)