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The Birth of ESA Ireland - Sponsorship Insight from Daragh Persse of The Brand Fans - A Sport for Business Podcast
Manage episode 426164553 series 3583088
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In today's 75th episode of the show, we are chatting about sponsorship with Daragh Persse, the founder of the Brand Fans and the driving force behind the establishment last week of the European Sponsorship Association or ESA’s first fully-fledged national extension ESA Ireland.
Daragh’s credentials in the game are impeccable having worked with Vodafone on GAA, F1 and more, as well as Rights Holders like Arsenal FC, Dublin GAA and many more.
We talk about why sponsorship is such a fast-growing and ever more important element of the marketing mix, we name-check many of those doing great work here and we talk about Ireland’s sponsorship excellence on the European stage.
Find out more about what we do day in day out at Sportforbusiness.com
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