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Owning the family business and becoming a Premium brand: the journey of Norrøna CEO Jørgen Jørgensen
Manage episode 395336027 series 3541288
Sisällön tarjoaa Dan Trapp. Dan Trapp tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
Norrøna CEO Jørgen Jørgensen talks about running the 4th-generation family business, his ability to learn from mistakes, being interested in everything, the importance of putting the consumer first, having the right team, and much more.
Jørgen Jørgensen's Book Recommendations:
📌 Good to Great by Jim Collins - https://amzn.to/3vmnE1Z (Amazon affiliate link)
📌 Elon Musk by Walter Isaacson - https://amzn.to/4aKnge9 (Amazon affiliate link)
📌 Steve Jobs by Walter Isaacson: The Exclusive Biography - https://amzn.to/3NXLHuu (Amazon affiliate link)
📌 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader - https://amzn.to/3vD2H2T (Amazon affiliate link)
Follow Jørgen Jørgensen
LinkedIn: https://www.linkedin.com/in/jorgen7
Instagram: https://www.instagram.com/jorgenjorgensen
Follow Norrøna
LinkedIn: https://www.linkedin.com/company/norrona
Instagram: https://www.instagram.com/norrona/
YouTube: https://www.youtube.com/c/norrona
Follow Dan Trapp
LinkedIn: https://www.linkedin.com/in/dantrapp
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Watch Sports + Outdoor Mentors 🖥️
Youtube: https://youtu.be/Nrl8m2N8r4Y
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00:00 Intro
01:30 Long-term goals
04:10 Not disappointing the consumer
04:50 Dealing with stress after a loss
10:01 Building a strong business
12:03 “Nature is a peaceful place to be”
14:06 Early days
18:22 Tough time and strategy change
18:45 What I would do differently
21:18 Not being the best
24:12 Short and long-term decisions
29:52 A new fan and using consumer feedback
32:22 Mentors
35:02 The most important task of a leader
36:30 The difficulty of stepping back
38:47 Learning through recruitment
41:06 Biggest challenge
42:25 Transformation
50:53 Becoming a premium brand
56:45 The need for collaboration
1:01:23 Favorite piece of outdoor gear
1:02:32 Book recommendations
1:05:50 Most valuable pieces of advice
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