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Dave Kellogg, EIR at Balderton Capital
Manage episode 424357668 series 3435683
Sisällön tarjoaa Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz. Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Dave Kellogg is well-known in B2B marketing circles thanks to his popular and sometimes contrarian blog Kellblog. In this episode, Dave emphasizes the importance of building trust and maintaining professional consistency in brand presentation. He discusses the significance of "hygiene" in branding, stressing the need for professional-looking materials and consistent messaging. He also covers competitive messaging, the importance of thought leadership, and when to invest in higher-level branding efforts.
Follow Dave on LinkedIn and Kellblog.
Thanks for listening!
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