5. Building Brand Recognition Through Consistent Content: A Step-by-Step Guide

Storytellers Grove

Welcome to Verbally Processing, a new monthly series!

Each month, I'll be taking you along as I verbally process my latest focal points in business and life. To kick off the series, I’m giving you a behind-the-scenes look at how I’m planning this podcast to build deeper brand recognition. Through these candid conversations, I hope you’ll discover insights you can use to implement into your own business.

Today’s episode dives deep into everything I’ve been feeling while planning the podcast and how I balance strategy with energetics to stay aligned and authentic. If your ideas sometimes feel all over the place or you struggle to find clarity in your business, this episode is for you.

In this episode, we’ll explore:

• How to find the "through line" that connects your ideas and passions, so your business feels cohesive and aligned
• Creating a branded series to build recognition and encourage consistent engagement
• How to craft a content strategy that builds on top of itself, inviting your audience to binge and engage more deeply with your content
• The importance of defining your core values and identifying your North Star to guide your business activities
• How to strike the balance between structured strategy and creative flow

Connect with me:

• Website
• Instagram
• Linkedin
• North Star