How to Build a Sustainable DTC Brand Model

Subscription Radio

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2+ y ago 26:29

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Mike Duboe, general partner at Greylock, is an expert on DTC trends. As a growth leader in user acquisition at multiple ecommerce companies, Mike has seen the evolution of DTC firsthand. Today, DTC is less of a category and more of a channel. Whether it’s a new subscription model or NFTs, if you want to grow your DTC brand, you need to diversify your channels. On this episode of Subscription Radio, Ben and Mike discuss what growth looks like in a DTC brand, the rise of NFTs in commerce, and how to build the best subscription experience for your customers.

Show Topics

Growth differs depending on context
Optimize for profit over growth
Diversify your channels
Understand the commerce NFTs enable
Use NFTs for subscription loyalty
Don’t force-feed subscriptions
Increase your keep rate
Build a subscription experience

Show Links

Check out Greylock
Connect with Mike Duboe on LinkedIn or Twitter
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter

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#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands