Beyond the Campaigns: Carol Hood's Vision for Empowering Creativity and Diversity in Advertising

Sunday SoulDay

In today's episode we sit down with Carol Hood, VP and Digital Executive Creative Director at Carol H. Williams Advertising and Head Film Director at Carol H. Productions.

Key topics:

Carol H Williams Advertising Agency - Impact & Legacy

The importance of recognizing burnout and carving out time to self-care for high-achieving women

Competitive nature of women

Unique challenges you've faced in relationships with men as a multifaceted woman

Where the advertising industry is headed with AI and other advances

Upcoming Compton Fest next Saturday and more...

About the guest

Carol Hood is the VP and Digital Executive Creative Director at Carol H. Williams Advertising and Head Film Director at Carol H. Productions. Known for her innovative work with major brands like GM, Disney, and Kaiser Permanente, Carol is also a dedicated advocate for diversity, having created initiatives like the Chevrolet Discover the Unexpected Fellowship, which supports HBCU students in journalism and marketing.

Carol Hood, Vice President and Digital Executive Creative Director at Carol H. Williams Advertising (CHWA) and the Head Film Director at CHWA’s Carol H. Productions. Recognized as one of SF Business Times’ “40 Under 40” and praised by Black Enterprise as a “multifaceted creative,” Carol has redefined digital advertising strategies for leading clients such as General Motors, Chevrolet, the US Census, Disney, and Kaiser Permanente.

Among her most impactful initiatives is the creation of the Chevrolet Discover the Unexpected Fellowship, which has provided over $600,000 in scholarships to HBCU students pursuing careers in journalism, content creation, and marketing. Her portfolio also boasts award-winning campaigns like the US Census “Shape Your Future” campaign, Kaiser Permanente’s “Love Protects Us” campaign, and the US Army’s Officer Training Program. These campaigns have earned her prestigious accolades, including the Web Excellence Awards, Ragan Social Media Awards, and the Marcom Gold Award.

Carol is also involved in the inaugural @comptonfest! This will be a festive celebration of Compton’s rich cultural contributions to the Culture, as well as a push to young Black and brown professionals to invest in a city that has long invested in them.

Beyond her professional achievements, Carol is deeply committed to community service. She serves on the boards of AAF National and AAF Bay Area and actively volunteers in initiatives aimed at elevating underrepresented Black and brown talent within her industry.

#advertisingagency #blackownedbusiness #legacy #advertisement

For the full interview with Carol Hood:

https://sundaysouldaypodcast.podbean.com/

https://podcasters.spotify.com/pod/show/sundaysoulday

https://podcasts.apple.com/us/podcast/sunday-soulday/id1719454802

Also available on: Podbean, iHeart, Castbox, AmazonMusic, listennotes and more

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