Authenticity in Watch Content with Ben Cook of Ben’s Watches

Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben’s Watches. To start the show Ariel dive right into the challenges that appear when trying to create engaging content that is authentic and true to themselves. They also touch on the role of content creators in the watch industry and the importance of brands partnering with genuine creators to reach consumers. They also discuss the misconception of watches as investments and the phases that young watch enthusiasts often go through in their journey, which Ben shares his personal experience with. Ben shares his journey in the watch industry and the challenges of making a living as a content creator. He talks about the importance of sponsorship and support from brands to sustain content creation on platforms like YouTube and Instagram, and how Bezel was able to give him one of his first opportunities in the industry. Ariel has Ben give his insights on the differences between Instagram and TikTok for watch content, the role of social media in watch discovery, and the importance of community engagement. Listen in on this week’s conversation with Ben Cook of Ben’s Watches to hear all of the insights on watch content and so much more!

- Website - https://www.bens-watches.com/

- Instagram - https://www.instagram.com/benswatches

- TikTok - https://www.tiktok.com/@bens_watches

Check out this week’s sponsor - Marathon Watch:

Marathon: https://www.marathonwatch.com/

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