Breaking the Resistance: Transforming Corporate Culture for Sustainable Growth

Sustainable Growth with Melissa Ambers

In this insightful video, Melissa Ambers, renowned author of Beyond Business As Usual: Leading in the Digital Era, dives deep into the pervasive resistance to change within organizations. Discover why many companies struggle to implement improvements in workplace environment, processes, and overall efficiency despite clear benefits. Melissa will share key strategies to overcome these barriers, drawing from her extensive experience in branding and strategic planning. This is a must-watch for corporate executives aiming to drive sustainable growth and foster a culture of continuous improvement.
Key Takeaways:
- Understanding the root causes of resistance to change
- Practical steps to create a more adaptable and innovative corporate culture
- Real-world examples of successful change management
- Strategies to engage and motivate your team for effective transformation
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