Bonus Ep. 001 With Niklas Brantberg from Epidemic Sound

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2+ y ago 58:49

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This time, in a bonus episode, we feature Epidemic Sound.

Epidemic has been mentioned more times in our podcast than any other library label. And is without doubt, with a market capitalization of $1.4 billion, the major library disruptor of our time.

So who are these ‘bad boys’ of library? What are their intentions?

The Epidemic business model is certainly different, and Niklas Brantberg, head of music, opens the lid on this huge company. In a candid interview, Niklas reveals (amongst many other things) the way Epidemic differs from other libraries in its relationship with both its users and its composers, how it started, what its composers earn, how it relates to the infrastructure of conventional libraries, and also gives some clues as to how best to compete with this behemoth.

It’s a fantastic interview, and a must-listen for any library owner or composer who wants to look deeper into the present and near-future of our business.

Love it, or loathe it, Epidemic is here to stay!

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