#335 - Joaquim Lecha, CEO of Typeform - on creating SaaS products customers love.

Tech Entrepreneur on a Mission Podcast

This podcast interview focuses on the entrepreneurial journey to help all of us to have conversations that drive action and meaningful connections.

My guest is Joaquim Lecha, CEO of Typeform.

Joaquim (Kim) is a tech entrepreneur on a big mission, bringing over 20 years of experience in high-growth companies. He started his career in M&A, strategy, and financial advisory. In 2012 he joined the tech world as the CFO of Socialpoint, a world-renowned mobile game developer, later taking on the role of Chief Operating Officer.

In 2018 he joined Typeform as Chief Operating Officer and quickly rose to become the CEO. Their mission: to create a world where conversations drive action and meaningful connections.

Under his leadership, Typeform has grown impressively (+$1B valuation), now serving well over 150,000 paying customers worldwide and achieving profitability. He recently got recognized as one of the Top 50 SaaS CEOs of 2023 by The Software Report.

This inspired me, so I invited Joachim to my podcast. We explore what it takes to profitably scale a SaaS business as it experiences rapid growth. He discusses what fueled their initial growth and what strategic changes he had to make to ensure growth won't stall. Last but not least he offers practical wisdom on product development, customer-centric innovation, and maintaining resilience in the face of challenges.

Here's one of his quotes

I was coming from games. I had not heard from those types of products so many times the word 'Love'. People love Typeform. So my most immediate reaction to all of that is, how can we make more people aware of this great product?

And I even thought, since I come from a financial type of background; 'if we can find that scalable with quick feedback loop type of motion, and in addition to that, it's got a less than 12 month payback period. Then we can fund it.'

So with that in mind, we got to work. We grew our customer base by 2.5x and our revenue by almost 4x.

During this interview, you will learn four things:

1. How to ensure your pricing reflects the true value your product provides to customers - so you don't undervalue your offering.
2. How to choose marketing and sales approaches that can bring in thousands of new customers and provide quick feedback loops.
3. How he found a segment in the market where Typeform provided the most value - and what that meant to their growth trajectory..
4. What to focus operations and hiring strategy on - if you aim to create a sustainable, resilient, and easily scalable business over time.

For more information about the guest from this week:

• Joaquim Lecha
• Website: Typeform

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