How to Drive Incremental Revenue with Vic searl Founder of DataHawks

Tech on Toast, The Hospitality Tech Podcast

Exciting New Episode Alert! 🎙️ I am thrilled to announce the latest episode of the Tech On Toast podcast is now live! 🎧 This episode features an insightful conversation with the brilliant Victoria Searl, founder and head hawk of DataHawks. We delved deep into the world of hospitality tech and marketing, uncovering some invaluable insights along the way. Here are three key takeaways from this engaging episode: 1. The Power of Data-Driven Marketing Victoria emphasised the importance of leveraging data to drive marketing strategies in the hospitality industry. By using data to gain actionable insights, businesses can create emotionally compelling email and SMS campaigns that resonate with their audience. The key takeaway here is that data is not just information; it's a powerful tool that can transform marketing efforts and drive tangible results. 2. The Shift Towards Performance Marketing Victoria introduced a new performance model for email marketing that focuses on targeted, results-driven campaigns. By splitting email marketing into organic and performance channels, businesses can optimise their communication strategies to drive incremental revenue. This innovative approach not only enhances customer engagement but also ensures a measurable return on investment, making it a game-changer for hospitality brands. 3. The Central Role of CRM in Marketing In the discussion, the importance of CRM (Customer Relationship Management) at the core of a restaurant's tech stack was highlighted. CRM serves as the heartbeat of customer interactions, providing valuable insights into customer behaviour, preferences, and engagement. By prioritising CRM and utilising data effectively, businesses can build stronger relationships with customers and tailor their marketing efforts for maximum impact. This episode truly shed light on the evolving landscape of hospitality tech and marketing, offering practical strategies for businesses to thrive in today's challenging environment. If you're looking to elevate your marketing game and drive meaningful results, this episode is a must-listen!

The Tech on Toast Podcast is brought to you by Lightspeed, Retail & Restaurant ePOS — The one-stop commerce platform for retail, hospitality and golf merchants around the world.

Tune in to the full episode on the Tech On Toast podcast to dive deeper into these key takeaways and gain valuable insights from Victoria Searl's expertise. 🚀 Let's embrace the power of data-driven marketing and unlock new possibilities for success in the hospitality industry! 🌟 #TechOnToast #HospitalityTech #MarketingInsights #DataDrivenMarketing