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Channan Sawhney of Johnson & Johnson On Unique Digital Commerce Needs
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Given how quickly and dramatically consumer behavior is changing, there’s a lot retailers and consumer goods companies are taking away from other regions when building their commerce strategies. So on this episode of Tech Transformation, we’re talking with Channan Sawhney, director of global e-commerce, Johnson & Johnson Consumer Health, about some of the ways consumers are engaging differently with brands and retailers, and where she sees retailers investing to meet new needs.
We’re talking about the technologies that are used to apply these learnings across functions and segments — and also about why sometimes this just doesn’t work.
Listen to learn:
•Some of the more recent consumer behavior shifts retailers are adapting to and how these shifts differ across regions
•A recent example of how she applied learnings from an e-commerce “win” in one region to another for success
•A time this didn’t work and what we can learn
•Where she sees the most potential for generative AI technologies like ChatGPT in retail and consumer goods digital commerce
•Other upstream technologies worth paying attention to
•How solution providers can be stronger partners with retail and consumer goods companies
•Her one wish for digital commerce
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