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2024 Gaming Retrospective: AI, Atari’s Comeback, and the Rise of Lofi Worlds with Cathy Hackl and Lee Kebler

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Manage episode 456125191 series 3291925
Sisällön tarjoaa Adweek. Adweek tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this first part of a two-part episode of TechMagic, hosts Cathy Hackl and Lee Kebler reflect on the key developments in the gaming industry in 2024. They explore Mike Verdu's appointment as Netflix’s VP of Generative AI for Games, his creator-first vision, and the rise of AI-driven tools to accelerate game development. The duo discusses Atari's nostalgic comeback, highlighted by founder Nolan Bushnell's insights on affordable VR tech like the Oculus Quest 3. They also tackle the staff exodus at Annapurna Interactive and its potential impact. The episode concludes with gaming-meets-music innovations, including Fortnite's Lofi Girl map, signaling a transformative era for gaming and media convergence.

Come for the tech, and stay for the magic!


Cathy Hackl Bio


Cathy Hackl is a globally recognized tech and gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platform strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming.

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more.


Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn


Lee Kebler Bio


Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


Lee Kebler on LinkedIn


Key Discussion Topics

  • 00:00 - Introduction to Generative AI in Gaming
  • 01:39 - The Nostalgic Return of Atari
  • 03:13 - Impact of the Oculus Quest 3
  • 03:45 - Turmoil at Annapurna Interactive
  • 07:09 - The Convergence of Movies and Video Games
  • 09:21 - Evolving Media Properties
  • 10:16 - The Lofi Girl Map in Fortnite


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

91 jaksoa

Artwork
iconJaa
 
Manage episode 456125191 series 3291925
Sisällön tarjoaa Adweek. Adweek tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this first part of a two-part episode of TechMagic, hosts Cathy Hackl and Lee Kebler reflect on the key developments in the gaming industry in 2024. They explore Mike Verdu's appointment as Netflix’s VP of Generative AI for Games, his creator-first vision, and the rise of AI-driven tools to accelerate game development. The duo discusses Atari's nostalgic comeback, highlighted by founder Nolan Bushnell's insights on affordable VR tech like the Oculus Quest 3. They also tackle the staff exodus at Annapurna Interactive and its potential impact. The episode concludes with gaming-meets-music innovations, including Fortnite's Lofi Girl map, signaling a transformative era for gaming and media convergence.

Come for the tech, and stay for the magic!


Cathy Hackl Bio


Cathy Hackl is a globally recognized tech and gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platform strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming.

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more.


Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn


Lee Kebler Bio


Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


Lee Kebler on LinkedIn


Key Discussion Topics

  • 00:00 - Introduction to Generative AI in Gaming
  • 01:39 - The Nostalgic Return of Atari
  • 03:13 - Impact of the Oculus Quest 3
  • 03:45 - Turmoil at Annapurna Interactive
  • 07:09 - The Convergence of Movies and Video Games
  • 09:21 - Evolving Media Properties
  • 10:16 - The Lofi Girl Map in Fortnite


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

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