Episode 4 - Troubleshooting Sample Ratio Mismatch TESTWORLD: An AI's Take On AB Testing And CRO podcast

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TESTWORLD: An AI's Take on AB Testing and CRO »
Episode 4 - Troubleshooting Sample Ratio Mismatch

2d ago 16:13

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In this episode, we re-purpose content from Webtrends Optimize's Help Centre that offers guidance on troubleshooting a common problem known as Sample Ratio Mismatch (SRM), where one variant in an AB test receives significantly less traffic than others. We outline several possible causes for SRM, including incorrect test location, flawed segmentation logic, JavaScript code errors, analysing data by session instead of user, redirects, and code errors within the test itself. As well as providing detailed steps to diagnose and address these issues, emphasising the importance of careful pre-launch testing and thorough debugging.
This podcast episode is 100% AI generated based on this original Webtrends Optimize help article

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