#28: Back to Basics and Client-Centric Strategies

The AC Method

In today's episode, Aaron discusses going back to the basics of sales. He shares an experience of helping a new salesperson understand the importance of understanding a client's needs. He emphasizes four key aspects of selling: 1) Selling Yourself, 2) Selling the Company, 3) Selling the Product, and 4) Talking about Price. He also explains the four main functions of a sign: advertising, finding the location, giving directions, and setting the mood. Essentially, Aaron promotes a simplified and fundamental approach to successful sales.

HIGHLIGHTS:

• Emphasis on the importance of returning to fundamental sales principles
• Teaching experience with a new salesperson
• The importance of understanding client needs
• Four essential sales steps
• Sign functions: advertising, location, directions, and mood-setting
• Importance of face-to-face interaction
• Simplified approach to sales success

SOCIAL MEDIA:

✅Subscribe to Aaron’s Channel: https://www.youtube.com/channel/UC2SL5iGQlGaTEbvsqpG_oIA

*Get notified whenever Aaron goes post!

✅Follow Aaron Clippinger and The AC Method on Instagram:

https://www.instagram.com/theacmethod/

TIME STAMPS

• 00:00: Prelude
• 00:12: Going back to the basics
• 01:01: What are you hoping to accomplish in the meeting?
• 02:46: The key to what the client needs
• 05:16: The importance of asking the right questions
• 07:26: What’s best for us when doing sales?
• 09:02: Sell yourself
• 10:27: Sell the company you're selling for
• 12:12: Sell the product
• 13:19: The price
• 15:27: What does the sign do for you?
• 16:17: The sign is going to set the mood for your clients
• 17:12: END

Learn more about your ad choices. Visit megaphone.fm/adchoices