#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler

The Agile Brand™ with Greg Kihlström

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by offering rewards that your customers are already looking for—are you ready to drive loyalty through car rentals?

Today, we’re diving into strategies for boosting engagement in loyalty programs with Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler. We’ll explore findings from their Driving Loyalty report, which reveals how loyalty programs can tap into the growing car rental market to unlock new revenue opportunities and year-round customer engagement.

About Aleksander Kaczmarek

Aleksander Kaczmarek has over 13 years of experience in loyalty, specializing in identifying, launching, and growing strategic partnerships across the travel, financial services, and retail sectors. He has previously held roles at IAG Loyalty (Avios) and Affinion International (CX Loyalty). Currently, Aleks serves as the VP of Loyalty at CarTrawler, the world’s leading B2B technology provider of car rental and mobility solutions to the global travel industry.

RESOURCES

CarTrawler website: https://www.cartrawler.com

CarTrawler Report link: http://bit.ly/4hBT7kF

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