Do eco-friendly products work in the USA? Interview with Guillaume Linossier, founder of Saola Shoes

The American Market Alchemist

This week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado.
Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market.

What we talk about in this episode:

• Eco-friendly business success: Guillaume's passion for sustainable manufacturing and wildlife preservation can make your business more attractive to American clients.
• Regional differences: Discover how the perception of eco-friendly products varies across the US, with surprising markets like Texas.
• Customer service: Learn why excellent customer service is crucial for gaining and retaining American clients.
• Adapt your approach: Guillaume discusses how to tailor your communication and branding strategies for the US market.
• Product differentiation: Understand the importance of standing out in a crowded market and maintaining a local presence.
• Communication as a foreign business: When you should and shouldn't emphasize your French (or other) nationality as a marketing argument.
• Commitment to the US market: Hear about the need for a strong commitment to succeed in the US, including dealing with communication challenges and high costs.

This conversation is packed with insights for EU entrepreneurs looking to expand their business and attract American clients.
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News & Announcements:

• Enrollment in September! If you need to be more confident doing business in English, join the waitlist for my English Conversation Club today. We open enrollments again in September. Last time (in May), we welcomed a record number of new members!
  
• Free consulting chat: August 28 (not Aug. 12!) on How to Become a Transatlantic Entrepreneur. I made a mistake in last week’s email, and I apologize! This session will be on Aug. 28, at 7am EST / 1pm CEST. You can register here to participate!
  
  
• I’m running the Paris Olympics Marathon Pour Tous this Saturday! Super excited to participate in this once-in-a-lifetime event! Wish me luck, and if you’re in Paris, come watch the event live, it’ll be awesome! The departure is at 10pm… and then we run until 3am!

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