#9: How to Ignite Creativity and Innovation in Association Sales with Dianne Vance of AOTA

The Association Adviser Podcast

What do positivity and creativity have in common? When combined, they can motivate a team to achieve above-and-beyond results.

In today's episode, special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), inspires us by sharing her unique journey into the world of associations. She shares how her background in psychology unexpectedly led to a thriving career in sales and marketing.

You'll hear real-world examples of creative sales strategies, tips on maximizing talent within your sales team, and insights on staying adaptive in a fast-paced industry. Plus, Dianne offers invaluable advice for other association sales leaders looking to achieve similar success.

You’ll learn:

• The importance of creativity and innovation in driving sales and revenue.
• How creativity can achieve remarkable results.
• Strategies for motivating and leading a successful sales team.
• Aligning sales goals with the association's core mission.
• How to generate non-dues revenue through targeted marketing efforts.

About the guest:

Dianne Vance, CAE, is the Director of Business Development and Sales at the American Occupational Therapy Association. Dianne is a results-driven business development professional with 20+ years of award-winning sales and marketing experience at high profile membership associations. Her expertise is in generating advertising, exhibit, sponsorships and membership sales, designing innovative collateral materials, and leading successful sales teams.

Resources:

Recommended reading: Life’s Too Short: A Memoir

Explore more on Success Sales Strategies

Visit: https://www.naylor.com/

Connect with AOTA & Dianne Vance:

LinkedIn: @aota, @diannevance

X: @aotainc, @dvances

Facebook: @AmericanOccupationalTherapyAssociationAOTA,

Instagram: @aotainc

Visit: https://www.aota.org/

Connect with us:

LinkedIn: @NaylorAssociationSolutions

Christine Shaw: [e-mail]

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