Building a Brand Culture From the Inside Out with Pam Nemec
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In this episode of the Better Leadership Team Show, I welcome Pam Nemec. She is a brand culture expert and speaker. Her thought leadership around Brand Culture via HR and Brand Communications has led to recruiting, retaining, and caring for over 50,000 employees and connecting with millions of customers over the course of her 20-year career, where she ultimately led HR, Brand Communications, and Culture for Whataburger, a multi-billion-dollar restaurant brand.
Pam knows that a business can only be as good as the internal cohesion and satisfaction of its people, hence her drive and continued advocacy for building systems that protect and promote the organizational culture. Pam speaks and consults on her proprietary model, "The Remarkable Brand Blueprint - The 8 Steps to Building a Remarkable Brand from the Inside-Out."
https://www.instagram.com/pam_nemec_/
https://www.linkedin.com/in/pamnemecculturecoach/
https://www.facebook.com/PamNemecBrandCultureCoach/
Free 45-minute call/consultation https://pamnemec.com/contact
Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach
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1. Building a Brand Culture From the Inside Out with Pam Nemec (00:00:00)
2. Leadership and Collaboration (00:02:20)
3. Defining Culture in a Business Context (00:03:58)
4. The Concept of Brand Culture (00:05:00)
5. The Importance of Brand Culture in Recruitment (00:07:41)
6. The Interplay Between Internal and External Branding (00:08:33)
7. Step 1 - The Importance of Vision in Building a Brand (00:09:28)
8. Step 2 - Coaching Leadership (00:20:08)
9. Step 3 - Constructing Collaboration in a Business (00:22:40)
10. Step 4 - Communicating Culture (00:29:03)
11. Step 5 - Cultivate Connection (00:35:27)
12. Step 6 - Commending the Correct Behaviors (00:38:17)
13. Step 7 - Committing to Caring (00:39:55)
14. Step 8 - Cascading to Customers (00:43:23)
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