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Harnessing the power of Reviews and Loyalty programs in e-commerce, with Mike Berardo from Stamped
Manage episode 378166611 series 3418579
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Have you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards.
As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team and expanding their product catalogue, you'll experience firsthand the surprising benefits of negative reviews, the influence of Generative AI on customer trust, and the wealth of insights NPS campaigns can furnish.
Brace yourselves as we venture into the intriguing world of loyalty programs and VIP tiers, sifting through creative retention strategies. Imagine standing out as a brand, dazzling your customers with unique experiences, and striking that elusive balance between over-giving and just right.
With Stamped.io at the helm, enabling these customer experiences, you'll uncover how enticing loyalty programs can be a game-changer, and the role they play in convincing potential customers to take that leap of faith and make their first purchase.
Lastly, we navigate the intriguing landscape of user-generated content, unveiling its might to boost conversion rates on e-commerce sites. Feel the thrill as we share strategies for increasing review collection volume, like retouching email subject lines and copy, and employing multiple channels. Discover the potential pitfalls of merging reviews from diverse regions and how negative reviews can work in your favour, building trust. Prepare to be amazed as we reveal how data can amplify customer feedback, bolster customer loyalty, and escalate lifetime value. Join us for this enlightening journey and revolutionise your e-commerce game.
Luvut
1. Harnessing the power of Reviews and Loyalty programs in e-commerce, with Mike Berardo from Stamped (00:00:00)
2. Reviews and Loyalty in E-Commerce (00:00:02)
3. Importance of Loyalty Programs and Feedback (00:10:24)
4. Leveraging User-Generated Content for Conversion Boost (00:18:40)
5. Negative Reviews' Impact in E-Commerce (00:28:55)
6. Data for Customer Feedback and Loyalty (00:37:47)
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