How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64

The Big Flop

In the late '90s, Abercrombie & Fitch CEO Mike Jeffries transformed the once defunct sporting goods store into the hottest brand in America. He did that by intentionally making Abercrombie & Fitch seem unattainable for any kids he deemed ""uncool."" But after crossing multiple lines with racial discrimination, offensive graphic tees, and absolutely appalling thongs for middle schoolers... Jeffries fell out of style. As sales continued to plummet, investors rightfully gave Jeffries the boot.

Leslie Liao (The Tonight Show, Don't Tell Comedy) and CJ Franco (FBoy Island, The GOAT) join Misha to pull at the threads of Abercrombie & Fitch.

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