Episode 31 – EXPOse Yourself – How to nail it at a wedding expo
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Hello my Loves!
Welcome back to The Bloom-Print Podcast!
This week, we're delving into a topic that generates a lot of curiosity: Wedding Expos.
Wedding expos, open days, and how to navigate them effectively are the focal points of today's discussion. Drawing from 8 years of experience in the wedding industry and attending numerous expos, I'll share valuable insights on how to make the most out of these events.
Reflecting on my journey, I recall my very first expo experience at a Yacht Club in Perth, where I learned valuable lessons about presentation and scale. Since then, I've refined my approach to expos, recognizing them as opportunities for growth and connection. Here are some of the insights that I can share with you in this podcast episode:
Aligning with Your Ideal Clientele:
Discover how to select expos that align with your target audience and brand identity, avoiding generic events in favor of boutique-style gatherings tailored to your niche.
Showcasing Your Best Work:
Learn strategies for presenting your most impressive work at expos, investing in captivating displays that reflect your brand's essence and expertise.
Collaboration and Networking:
Explore the benefits of collaborating with like-minded vendors to create cohesive setups and expand your referral network. Discover how fostering connections with fellow vendors can lead to valuable partnerships.
Building Relationships:
Understand the importance of initiating meaningful conversations with expo attendees, demonstrating genuine enthusiasm for their wedding aspirations. Learn effective methods for collecting contact details and nurturing connections post-event.
Maximizing Exposure:
Uncover techniques for maximizing exposure from expos, including capturing professional photographs and behind-the-scenes content for social media leverage. Gain insights into crafting compelling elevator pitches to engage attendees and convey your unique value proposition effectively.
Logistical Considerations:
Receive practical tips for preparing and executing expo setups, from enlisting help to organizing essential supplies and following up promptly with attendees post-event to sustain momentum.
Elevate your presence at wedding expos and attract your ideal clients now! Join me on this journey to transform your expo experience into a cornerstone of success in the wedding industry. Tune in to learn actionable strategies and unlock the potential of these invaluable industry events.
Are you ready to unlock the secrets to success in the floral industry? Introducing The Bloom-Print Membership. Over the last 2 years, we've refined strategies to help you thrive, and now, we're inviting you to join us.
If you're ready to master The Business Behind the Blooms and build a successful business on your terms, The Bloom-Print Membership is for you. Our three-month BETA round kicks off on June 1st before the public launch on September 1st, and we're seeking 10 passionate individuals to join us.
This exclusive opportunity is open to florists, wedding business owners, and creatives worldwide. If you're tired of winging it and ready to focus on growth with love and support from industry experts, this is your chance.
To secure your spot, simply open Instagram and DM us
@mapleandwren_floralartacademy with the words "I want the bloom-print" along with your email address, and we'll send you all the details to sign up for The Bloom-Print Membership BETA round starting June 1st.
Don't miss out on this transformative journey. Take control of your business and pave the way to profitability and success. Join us and let's flourish together.
Thank you for tuning in, and I look forward to seeing you flourish.
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