))
Not just a stunt: The ingredients for great non-fiction marketing campaigns with Akua Boateng, Senior Marketing Manager, Bloomsbury
Manage episode 438114153 series 3441044
Sisällön tarjoaa BookMachine. BookMachine tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Remember those memorable campaigns for non-fiction books that took to the streets to gain maximum impact? Akua Boateng, Senior Marketing Manager for non-fiction at Bloomsbury, does.
She has worked on a range of events, marketing stunts and other “out-of-home” promotions to make a splash, build awareness, entertain and capture the imagination and attention of audiences.
We were thrilled to speak to her about her work crafting campaigns, her thoughts on what makes them successful, and where they really have an impact. We also asked her about her work with Bloomsbury’s Bloom network and her role as a Creative Access steering group member.
Exclusive offer for Podcast Listeners!
Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.
Find out about BookMachine at the links below:
- BookMachine Creative Agency
- BookMachine CAMPUS
- Live and Digital Publishing Events
- The BookMachine Blog
Follow us on social media:
22 jaksoa
Jaa
