Episode 11 - Enhancing Sales Skills with AI: A Conversation with Ray Cantu from ColdCALR

The Boost

Introduction:

In this episode, Pablo and Leon sit down with President of ColdCALR Ray Cantu to discuss how AI revolutionizes sales training. Ray shares insights into the rapid technological advancements at ColdCALR, the importance of sales skills in entrepreneurship, and how their AI-driven simulations are helping professionals improve their sales techniques. Ray also provides a behind-the-scenes look at the development of ColdCALR, its impact on real estate professionals, and the diverse applications of their innovative technology.

Hosts:
Pablo Calvo: Linkedin
Leon Hitchens: Linkedin & X

Guest:
Ray Cantu: LinkedIn & ColdCALR

Find Us:
YouTube: https://www.youtube.com/@TheBoostChannel

Website: https://theboost.fm

Key Discussion Points:

• Introduction to ColdCALR:
  • Introduction of hosts and guest Ray Cantu.
  • Ray talks about the natural conversation experience with AI Alice and the rapid improvements in ColdCALR’s technology.
• Ray’s Journey and Business Development:
  • Ray discusses his journey through startup programs and winning the $20,000 pitch competition.
  • The impact of Geekdom programming on ColdCALR’s progress.
• Importance of Sales Skills:
  • Pablo emphasizes the critical role of sales in entrepreneurship.
  • Ray explains the necessity of selling ideas and oneself to VCs, and the “The Wolf” simulation for fundraising practice.
• Benefits of AI Training:
  • Leon shares his positive experience with the AI demo, highlighting the lack of personal judgment.
  • Ray describes the value of a safe learning space without judgment provided by AI.
• Real-world Applications:
  • Discussion on how repetitive practice with AI leads to confidence in sales.
  • Ray describes the tool’s ability to help improve verbal communication skills.
• Real Estate Focus:
  • Ray talks about how ColdCALR helps real estate professionals train new agents and master diverse conversations.
  • The importance of effective training in real estate and maintaining client relationships.
• Broader Business Applications:
  • Leon discusses the tool’s potential use in various industries, including customer support and de-escalation scenarios.
  • Ray highlights the financial impact of getting client conversations right and the value in retaining clients.
• Future Potential:
  • Pablo explores potential uses for training chat AIs.
  • Ray stresses ColdCALR’s specific focus on sales conversations and teases future developments.

Takeaways:

• Sales skills are crucial for entrepreneurial success, and ColdCALR’s AI-driven simulations provide an innovative way to improve these skills.
• The tool offers a safe, judgment-free environment for practicing sales conversations building confidence and proficiency.
• ColdCALR’s technology is versatile and applicable across various industries, effectively helping professionals handle diverse sales scenarios.
• Continuous improvement and adaptation are key to leveraging AI for real-world applications.