Exploring Size Inclusivity and Redefining Standards in The Apparel Industry

The Business of Apparel

Exploring Size Inclusivity and Redefining Standards in the Apparel Industry

In this episode, Rachel prepares you to have your perspective shifted as we shine a bright light on the murky world of apparel size inclusivity and standards. You're about to understand why you could be a size 12 in one shop and a size 16 in another, as we expose the vanity sizing issue and the wild inconsistencies between brands.

The discussion won't stop there - we'll break down the complex process of fitting garments for a vast array of body types, and highlight the central role of a size medium fit model in establishing a grade rule. Remember, size 16 isn't a ceiling - it’s the average, and it's high time all brands acknowledged this by offering a full, inclusive size range.

In this episode, you’ll hear:

-Why sizing is not consistent from brand to brand and how brands create and decide on their sizing.

-How to properly determine sizing in your own brand.

-Why involving real bodies in research is key to understanding a full-size range.

-Alvanon - how to use it beyond determining a “standard.”

-Why grade rules are misunderstood and the need for standardization.

We can’t wait to hear what you think of this episode!

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