The Journey of a Cause Marketer: From Pro Bono Work to Building Communities

The Business of Giving

Join Guy Dawson, founder and executive director of the Cause Marketing Chamber of Commerce, as he shares his personal journey as a cause marketer. From the challenges of starting a public relations and marketing company during an economic downturn to the life-changing experiences of working with various nonprofit organizations, Guy reflects on how the principles of cause marketing transformed his business and his perspective on making a positive impact in the community. Through anecdotes and insights, he demonstrates the power of giving back and fostering synergistic relationships between businesses and nonprofits, ultimately creating a harmonious ecosystem that benefits society as a whole. Tune in to gain valuable lessons and inspiration for integrating cause marketing into your own endeavors.