Mastering Cultural Fluency in Advertising with Esther 'E.T.' Franklin

The Career Refresh with Jill Griffin

Esther "E.T." Franklin, the trailblazing Global Chief Strategy & Cultural Fluency Officer at Spark Foundry, a Publicis Media subsidiary of Publicis Groupe, is hailed as an "Advertising Woman of the Year."
With over two decades of experience in Chicago's vibrant advertising world, Franklin brings a wealth of insights and innovation. Her journey is a testament to her prowess, earning her accolades like the Campaign US "Inspiring Women" award for her impactful contributions to media planning and buying. Join us as Franklin shares her strategies to navigate a successful career. In this episode, we delve into Franklin's world, exploring and uncovering the lessons she's learned, including:

• Insights on mentoring and fostering diversity within organizations
• Navigating the intersectionality of a leader who's female and black.
• Learn how she carved her path within her organization and championed diversity in data-driven strategies
• The power of diverse perspectives in mass marketing
• Importance of connection in the creation of consistent, inspired results
  Show Guest
  Esther "E.T." Franklin is the Global Chief Strategy & Cultural Fluency Officer at Spark Foundry, driving the agency's vision and strategy. Instrumental in shaping Spark's strategic approach, she enhances successful pitches for iconic clients like Macy’s, Marriott, Dyers Ice Cream, and Signet. With over 20 years in Chicago's advertising scene, Franklin is recognized as the 2018 "Advertising Woman of the Year." Under her leadership, Spark Foundry earned accolades, including Ad Age’s 2022 "Media Agency of the Year." Her pioneering role extends to Spark Plus, grounding strategy in audience identity and cultural fluency, guiding brands to navigate the delicate balance between brand and demand goals. Franklin’s unique perspective draws from extensive industry experience, contributing to her recognition in the 2023 Campaign US “Inspiring Women” award for impactful media planning and buying contributions.

Support the show

Jill Griffin , host of The Career Refresh, delivers expert guidance on workplace challenges and career transitions. Jill leverages her experience working for the world's top brands like Coca-Cola, Microsoft, Hilton Hotels, and Martha Stewart to address leadership, burnout, team dynamics, and the 4Ps (perfectionism, people-pleasing, procrastination, and personalities).
Visit JillGriffinCoaching.com for more details on:

• Book a 1:1 Career Strategy and Executive Coaching HERE
• Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture
• Team Dynamics training to increase retention, communication, goal setting, and effective decision-making
• Keynote Speaking
• Grab a personal Resume Refresh with Jill Griffin HERE

Follow @JillGriffinOffical on Instagram for daily inspiration
Connect with and follow Jill on LinkedIn

Luvut

1. Career Success Strategies With Esther Franklin (00:00:00)

2. Marketing and Cultural Diversity (00:14:34)

3. Diversity in Media and Advertising (00:21:07)

4. Recruiting and Maintaining Diverse Talent (00:26:55)

5. Navigating Intersectionality (00:32:29)

6. Recommended Books for Career Growth (00:41:28)