TCF928: Mind Reading

The Contractor Fight with Tom Reber

Do you have a habit of assuming a client’s budget based on their appearance or demeanor? Do you presume what features or options a client might want without asking? Well, you need to ditch this bad habit because it can cost you deals and opportunities. Tim and Derek share why assuming you know what a customer wants or can afford is a dangerous game.

By avoiding mind reading, you open the door to unexpected opportunities and build stronger relationships with your clients. The only mind you should be reading is your own – and it should be telling you to listen more and assume less!

In this episode, Tim and Derek discuss:

• The importance of not mind reading in sales
• Resisting the urge to mind read and instead asking open-ended questions like “Tell me more about that.”
• Helping customers clarify their vision and needs
• Educating clients on aspects they may not have considered

Resources:

💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/

💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap

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