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Why Insurance Companies Have The Funniest Ads
Manage episode 310316543 series 3052174
Sisällön tarjoaa The Creative Jungle and Animus Studios. The Creative Jungle and Animus Studios tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
B2B and B2C marketing may seem like adversarial ideologies, but we would argue that a B2C creative approach can influence more effective B2B marketing messages. It may also be why insurance companies go for humor with their ads. We dive into ABC's of both philosophies, what's the difference between marketing to consumers and consumers who run businesses? The lines may be more blurred upon a little reflection on how we see approaches from marketers in our daily lives as consumers or entrepreneurs.
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