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Sisällön tarjoaa Andrea Belk Olson. Andrea Belk Olson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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The Customer Mission Podcast with Andrea Belk Olson
Merkitse kaikki (ei-)toistetut ...
Manage series 3193610
Sisällön tarjoaa Andrea Belk Olson. Andrea Belk Olson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.
…
continue reading
164 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 3193610
Sisällön tarjoaa Andrea Belk Olson. Andrea Belk Olson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.
…
continue reading
164 jaksoa
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The Customer Mission Podcast with Andrea Belk Olson
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Positive psychological momentum is a cognitive force that changes human behavior and performance. It enables people to achieve at a level not ordinarily possible. You see, when people experience success, it propels them to amplify their efforts. This positive momentum builds a greater likelihood of success in future endeavors.…
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The Customer Mission Podcast with Andrea Belk Olson
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Because strategy is about charting a particularly distinct path to success, thinking counterintuitively in an environment of complexity, and leveraging your advantages with ways to amplify those advantages, it’s hard to put that into a structured formula.
Today's consumers are bombarded with choices. Brand differentiation is no longer optional—it’s a survival strategy. But the question is how. Instead of focusing on product promotions, enable your customers to experience your brand.
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The Customer Mission Podcast with Andrea Belk Olson
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Ever notice how some conversations leave you with more questions than answers? That’s often the result of a reply instead of a response. While the two may sound similar, the difference is critical, especially in problem-solving, leadership, or collaborative work.
It's so frustrating when you've got a problem you need to solve, and nothing's coming to you. No ideas that will help move things forward. Maybe you talk with others to try and gather perspectives. Or you dive into the Google rabbit hole to look at how others have solved the problem. But there's nothing. You want something new, something innovative. Not just the same old approach everyone else uses. But you've run dry. How can you get that spark of inspiration you need?…
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The Customer Mission Podcast with Andrea Belk Olson
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Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago: "We need to focus on better understanding the evolving needs of our current and future customers, and tailor solutions to meet those needs." What the hell? Isn’t that what the company should do as just a basic, daily, operating principle? That’s not a strategy, it’s a proclamation.…
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The Customer Mission Podcast with Andrea Belk Olson
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Think back to when you were under the gun to come up with a ground-breaking idea or solution to a complex problem. How many of those instances produced something revolutionary ? Likely very few . However, too many companies expect employees to spend more time looking productive than being productive. So, with limited time, those appointed to develop a strategy often spend more time on business theater than on contemplating creative approaches to compete.…
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The Customer Mission Podcast with Andrea Belk Olson
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Leaders tend to strive for unanimous agreement – especially for large strategic decisions and situations where there’s a lot of uncertainty. If we have full commitment from our team, we must be making the right decision! Who wouldn’t want everyone to be on board? But unanimous agreement doesn’t mean there’s true agreement, no matter how many head nods you get in your meeting.…
Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn't move that significantly. Why?…
Every industry has shrinkage in its way. Those without inventory have shrinkage in the form of innovation atrophy . This occurs when an employee is asked for their ideas and input, and invests time and effort working through them, only to learn it’s all for naught.
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The Customer Mission Podcast with Andrea Belk Olson
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Success is the result of choices -- choosing to do one thing over another. This means consciously not spending time, effort, or resources on certain things. A goal is simply a target. For example, say your goal is to double revenue growth in three years. Is that a clear goal? Will that goal create success? No, because there are no clear choices .…
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The Customer Mission Podcast with Andrea Belk Olson
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When strategy development is complete, most executives start the rollout process. But communicating the strategy isn’t activating the strategy. Activation requires establishing guidance on how to shed old mindsets and embrace new ways of thinking. This necessitates shifting from telling to illustrating .…
As a marketing leader, you want your messaging to resonate with your audience, be memorable, increase awareness, and build brand recognition. But you can't approach your team with that abstract request. You also can't simply share your 140-page corporate strategy and assume they'll glean some magic out of it. Crafting effective messaging requires specificity.…
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The Customer Mission Podcast with Andrea Belk Olson
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I'm not one for big projects. Especially those that I dread. Cleaning out a closet that's been languishing overstuffed for too long. Or reorganizing a file cabinet. It sucks. So I don't. Whether at home or work, big projects don't have to be big. They can be small if you approach them right.
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The Customer Mission Podcast with Andrea Belk Olson
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Company leaders want measurable results, naturally. So they establish goals for the organization, whether a revenue growth objective or a target net promoter score. However, teams often fall short of those goals because instead of measuring outcomes, we measure the number of outputs accomplished, and in turn, overlook their connection to bigger organizational goals.…
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