How TikTok Is Shaping the Next Wave of Digital Marketing for Young Consumers with Paul de Vries

The Dealer Playbook

Paul De Vries is the Founder of #DCDW, Spokesperson for Marktplaats Automotive, and Co-Owner of Carmen BDC. With an impressive track record in dealership ownership, BDC management, and online car sales, Paul is recognized as a trailblazer in the automotive space, revolutionizing marketing tactics and driving unprecedented success.

What We Discuss In This Episode:

1. Unveiling New Market Opportunities:

Discover Paul's unparalleled ability to spot untapped market potential and seize opportunities for growth, from targeting younger demographics to redefining mobility solutions for all ages.

2. Leveraging Formula One Heritage for Marketing:

Explore how Paul ingeniously leverages the allure of Formula One heritage to make city cars irresistible to a younger audience, utilizing social media platforms like TikTok to captivate and convert.

3. The Power of Personalized Engagement:

Delve into Paul's philosophy on lead handling and the delicate balance between AI automation and personal engagement, ensuring consistent and effective follow-up strategies.

4. Building an Online-First Dealership Experience:

Learn how Paul pioneers a seamless online-to-offline dealership experience, utilizing cutting-edge technology to bring the showroom directly to customers' screens.

Embark on a journey with Paul de Vries, our guest straight from NADA, as we unravel the complexities and opportunities for franchise dealers eyeing the burgeoning markets of 2024.

We then pivot to reveal how TikTok is revolutionizing lead generation, swapping dated marketing methods for viral content that resonates with the youth. Discover the unexpected triumph of certain video genres, the wisdom in granting influencers creative reign, and the crafty strategies employed to captivate a diverse social media audience. This is your portal to the frontlines of digital marketing innovation.

Thanks, Paul De Vries!

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Listen to the full episode for insights and context from Paul De Vries!

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Sell Smarter, Not Harder

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Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.

Luvut

1. Breaking Into Emerging Markets in Automotive (00:00:00)

2. Entrepreneurship and TikTok Lead Generation (00:13:27)