Episode 2 - Beyond the Resume: Crafting a Digital Persona that Lands Jobs

The Diary of an HR & Career Coach

In this enlightening episode, the host, Bryce Barrows, unravels the evolving dynamics of the job market amidst economic slowdowns and technological advancements. The discourse begins with a strong emphasis on personal branding, illustrating its critical role in modern recruitment processes, particularly through LinkedIn and personal websites.
Bryce underscores the significance of an online presence, content creation, and engagement across various social platforms in establishing a robust professional identity.
The narrative then transitions to a comprehensive analysis of recent layoffs across various industries, painting a vivid picture of the current employment landscape.
However, a silver lining emerges as the conversation shifts to future-proofing one's career. With insights from a recent McKinsey report, Bryce sheds light on the potential of Generative AI, the soaring demand for tech talent, and the need for continuous upskilling to stay relevant.
He accentuates the importance of diversifying skills, staying updated with tech trends, and honing soft skills to thrive in the fast-evolving technological landscape. This episode serves as a rich resource for individuals aiming to bolster their employability and resilience in a competitive job market. Through a blend of actionable advice and current market analysis, Bryce provides listeners with a roadmap to not only navigate but excel in their professional journey amidst the uncertainties of 2023.
You can forward to certain areas of the Podcast by following the Time Stamps.
Introduction : 0 - 2:27
What is Personal Branding: 3:00 - 5:11
The Importance of Personal Branding in Getting a Job: 5:12 - 11:35
The Rise of Personal Branding in Job Hunting: 11:40 - 18:37
How to Incorporate Personal Branding in your resume so you get the attention of the recruiter/hiring manager: 18:42 - 26:54
An example of a case where their personal brand on all platforms including resume scored them their dream Job: 26:57 - 28:39
How to build the perfect Personal Brand, it starts with a Unique Value Proposition (UVP): 28:45 - 35:13
Your Foundation is made (UVP) - Now time to build your Personal Brand: 35:20 - 50:09
News on the Job Markets: 51:00 -
Instead of Listening you can Watch the Podcast on YouTube on this Link
For more advice, articles, videos and shorts, follow me on my social media channels using this link.
YouTube: https://www.youtube.com/@BryceBarrows/
Linkedin: Bryce Barrows | LinkedIn
Facebook: Facebook
Twitter: Bryce Barrows (@BryceBarrows) / Twitter
Instagram: Instagram
TikTok:
Introduction Music: "Oud in the Sky" by DJ Jay Beatz
Youtube: Dj Jay Beatz - YouTube
TikTok: DJ Jay (@djjaybeatz) | TikTok
Instagram: Music Producer (@djjaybeatzz) | Instagram

Luvut

1. Important Announcement (00:00:00)

2. Introduction (00:01:39)

3. What is Personal Branding (00:04:30)

4. The Importance of Personal Branding in Getting a Job (00:05:23)

5. The Rise of Personal Branding in Job Hunting (00:10:57)

6. How to Incorporate Personal Branding in your resume so you get the attention of the recruiter/hiring manager (00:15:10)

7. An example of a case where their personal brand on all platforms including resume scored them their dream Job: (00:20:48)

8. How to build the perfect Personal Brand, it starts with a Unique Value Proposition (UVP): (00:22:32)

9. Your Foundation is made (UVP) - Now time to build your Personal Brand (00:27:32)

10. News on the Job Markets: (00:38:35)

11. Future Proofing Jobs (00:43:54)

12. Recap (00:48:00)

13. Outro and Last Message: (00:48:16)