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Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations

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Manage episode 424347903 series 75801
Sisällön tarjoaa The Digiday Podcast. The Digiday Podcast tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.

This is Uber Ads second year in business and simultaneously, second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo's DSP and Google’s Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more.

As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast at Cannes to talk about Uber's approach to challenges in programmatic, the rise of artificial intelligence and the company’s trajectory.

Recorded in Spotify’s studio on the beach at Cannes Lions, tune into the conversation with Ramm.

  continue reading

418 jaksoa

Artwork
iconJaa
 
Manage episode 424347903 series 75801
Sisällön tarjoaa The Digiday Podcast. The Digiday Podcast tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.

This is Uber Ads second year in business and simultaneously, second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo's DSP and Google’s Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more.

As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast at Cannes to talk about Uber's approach to challenges in programmatic, the rise of artificial intelligence and the company’s trajectory.

Recorded in Spotify’s studio on the beach at Cannes Lions, tune into the conversation with Ramm.

  continue reading

418 jaksoa

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