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How to Craft Your Strategy Using Detailed Insights from SKAN 4
Manage episode 409099503 series 3526782
Sisällön tarjoaa Patrick Soch and Mostafa Daoud, Patrick Soch, and Mostafa Daoud. Patrick Soch and Mostafa Daoud, Patrick Soch, and Mostafa Daoud tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests.
Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4.
The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving landscape of marketing strategies.
Yigit also provides an analogy using a cookie-baking example to explain incrementally.
The episode touches on the impact of Apple's requirements on revenue tracking, the evolution of the SKA network, and the importance of integrated tech stacks for marketers.
Additionally, Ahmad expresses interest in early testing of new features, highlighting the changes in SKAn 4 compared to SKAn 3.
Join us as we explore the dynamic world of mobile app analytics and marketing in the digital disruption landscape.
Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc
Patrick: https://www.linkedin.com/in/psoch/
Mostafa: https://www.linkedin.com/in/mostafa-daoud/
And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
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