3. The Importance of Story in Video Advertising

The Digital Distillery - A Travel Guide to Digital Media & Marketing

Welcome to another episode of The Digital Distillery Podcast as we continue our exploration of the Digital Media & Marketing topics discussed at the Vienna event.

Today the show is all about storytelling in video advertising campaigns.
The medium is the message and knowing your medium is key to presenting the right kind of story in the right format. What aspect ratio should your video content be in? How do you construct a story? And what is the secret sauce to a successful video advertising campaign?

What makes a good story. Why we remember messages in story form better and why Video has the power to capture attention unlike any other medium.

We hear from the CEO of a video solutions company Ilhan Zengin, cameraman and video content creator Konstantinz Makarovs, as well as keynote speaker at the Digital Distillery Vienna Christian Schneider as he takes about the story behind children’s bicycle company Woom.

Contact the show with your thoughts, questions, corrections or if you want to be involved in the event at [e-mail] or fill in the contact form on the website.
Links & References

https://en.99designs.de/blog/video-animation/types-of-videos/

https://screencast-o-matic.com/blog/3-reasons-brain-loves-video/

https://www.visualstorytell.com/blog/how-to-tell-a-story-through-video

https://www.creatopy.com/blog/video-advertising-guide/amp/

This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email [e-mail]
You can follow us on:
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

Luvut

1. 3. The Importance of Story in Video Advertising (00:00:00)

2. Intro (00:00:01)

3. We Love Storys (00:01:18)

4. The History of Video (00:01:39)

5. Meet Christian Schneider (00:04:18)

6. The Woom Story (00:06:22)

7. Ilhan Zenghin (00:08:08)

8. Different Types of Video (00:10:03)

9. Why Video Sticks (00:10:40)

10. Konsta Talks Story (00:11:47)

11. How to Tell a Story in Advertising (00:13:03)

12. The Different Types of Video Ads & How to Use Them (00:14:59)

13. How Woom Uses Video (00:17:28)

14. Why Video Is So Important (00:19:08)

15. Wrap-up Tips & Best Practices (00:19:42)

16. Outro, Credits & Contact (00:21:20)