064: Self-Taught SEO: Using Professional Setbacks to Inspire a Future in Freelance

The Digital Marketing Mentor

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Pack your bags and join us as we head to Minnesota to speak with Nick LeRoy, freelance SEO consultant and owner of SEOjobs.com. In today’s episode of the Digital Marketing Mentor Podcast, we’ll explore how Nick hit the ground running by learning SEO in his first job out of college. Having experienced several professional setbacks, he shares how he used this experience and leaned into mentors to propel him into entrepreneurship and a freelance career in SEO. We’ll hear about his passion project, SEOJobs.com, and his vision to revolutionize the SEO job market.

Episode Highlights:

• Nick’s love of SEO began after learning the necessary skills on the job straight out of university. He credits reading ‘how to’ books at the local Barnes and Noble with helping him to understand the subject.
• According to Nick, a mentor challenges another’s thinking and provides necessary guidance.
• After losing his job twice, Nick has learned that he prefers working as a freelance SEO consultant instead of within an agency. Being his own boss allows him to be brutally honest with his clients, and he feels he produces better work.
• The keys to success in the SEO industry include strong communication, genuine curiosity for SEO, and understanding the industry’s ‘hard skills.’
• Nick enjoys mentoring uniquely by offering advisory services and actively seeking out employment opportunities for SEO professionals through his passion project, SEOjobs.com.

Episode Links:

• Nick’s Leroy’s Company: Nick Leroy Consulting
• Nick's X account
• Nick's LinkedIn
• SEO job board seojobs.com

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Luvut

1. 064: Self-Taught SEO: Using Professional Setbacks to Inspire a Future in Freelance (00:00:00)

2. Exploring Mentorship in Digital Marketing (00:00:05)

3. Transition to Freelance SEO Life (00:13:17)

4. SEO Business Skills and Networking (00:27:08)

5. Building SEO Job Opportunities (00:34:43)

6. Digital Marketing Mentor Podcast Farewell (00:48:21)