074: Blending Creativity and Data: Navigating the Children’s Toy Industry with Katy Katz

The Digital Marketing Mentor

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Katy Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-driven teams.
Episode Highlights:

• Katy says traditional and non-traditional mentorship has always been incredibly important to her, and attributes her dedication to continuous learning in digital marketing from one of her earliest mentors, her mother. She values relationships that allow for mutual growth and learning, which she applies in her role as a leader.
• Her unique approach to marketing blends creativity with a data-driven mindset. This balance is critical because she leverages data for e-commerce while fostering creativity in toy marketing.
• Katy says it’s easier to set boundaries when working at an agency than in-house because the former always has a clearly defined contract.

Episode Links:

• Katy’s LinkedIn
• Katy’s X

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Luvut

1. 074: Blending Creativity and Data: Navigating the Children’s Toy Industry with Katy Katz (00:00:00)

2. Mentorship and Marketing in Digital (00:00:05)

3. Lessons in Non-Traditional Mentorship (00:06:03)

4. Building Trust in Mentorship & Feedback (00:13:29)

5. Balancing Creativity and Data in Marketing (00:20:42)

6. Marketing Strategies and Childhood Memories (00:34:41)