#81 Mike Wilson - Founder of TinyMe

The Dion Guagliardo Podcast

In this episode, I interview Mike Wilson - founder of TinyMe. TinyMe is a manufacturing business specialised in making customisable kids toys and gifts. Founded in 2006, Mike has grown the business to now bring in around $10 million in annual revenue and have expanded internationally.

Throughout the episode, Mike talks about how the consumer and commerce landscape has changed since 2006, discussing landmark events such as mobile phones, social media and COVID. Mike also emphasises the importance of setting strong business values and how abiding to them leads to more cohesive teams and a higher quality customer experience.

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1. Highlight Clip (00:00:00)

2. Introduction (00:00:43)

3. How Mike Wilson Left His Job and Went All in On E-Commerce (00:07:18)

4. How Mike Wilson Learned to Be a Good Manager and Leader (00:10:27)

5. How Mike Wilson Determined TinyMe's Values (00:12:30)

6. Mike Wilson's Biggest Strength That He Brought to TinyMec (00:15:47)

7. How Personalisation of Toys Became a Cornerstone for TinyMe (00:17:28)

8. The Biggest Challenges Mike Wilson has Faced with TinyMe (00:23:17)

9. How COVID Impacted Mike Wilson and TinyMe (00:24:44)

10. The Best Advice Mike Wilson Was Given Along His Journey with TinyMe (00:26:41)

11. How Consumers Have Changed Over the Past 20 Years (00:27:17)

12. Mike Wilson's Busineses Inspirations and Who He Looks Up To (00:29:34)

13. Mike Wilsons Favourite Aspect of the Business (00:30:36)

14. What's Next for TinyMe and (00:32:07)

15. Outtro (00:34:56)