Will's Masterclass: Relationship Marketing for Funeral Homes Success
Manage episode 373175602 series 3363706
Will de Michaelis is the former manager of the Omega Society, a cremation brand that serves over 4,500 families per year. After spending over a decade growing the Omega Society, Will was able to identify some of the most important elements that made the Omega Society such a huge success. Today, Will is going to share that insight with us and let us know what he’s been working on.
Will's Masterclass signup link: https://www.wdgroupconsulting.com
Timestamps
(00:00) Intro 01:54 Will's takeaways from Omega Society
(04:09) The most important thing to Omega Society's success
(05:00) What Will saw in deathcare in the past decade that makes relationship marketing so important?
(06:49) What makes relationship marketing so much more important than the other stuff
(13:08) What Will have been doing after Omega Society
(14:02) What makes a good in-service?
(20:43) Will's Relationship Marketing Masterclass
(21:46) The relationship marketing masterclass freebies
(22:36) Where to get the freebies
(24:50) How much Omega Society spends on relationship marketing
For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.com
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Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com
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