Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Sisällön tarjoaa Echocast Radio. Echocast Radio tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
EP133: The Marketing Achievement Awards - Jared Patel
M4A•Jakson koti
Manage episode 356167554 series 2564509
Sisällön tarjoaa Echocast Radio. Echocast Radio tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
…
continue reading
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
152 jaksoa
M4A•Jakson koti
Manage episode 356167554 series 2564509
Sisällön tarjoaa Echocast Radio. Echocast Radio tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
…
continue reading
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
152 jaksoa
Alle afleveringen
×Tervetuloa Player FM:n!
Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.