How Company Culture Became Overused

The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'.

He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”.

We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.

Key Takeaways

• Starting a business with limited resources can lead to innovative solutions.
• Belief in people is crucial for leadership and team success.
• Aligning a team around a joint mission enhances performance.
• Creating a positive employee experience is essential for retention.
• Feedback should be constructive and encouraging to foster growth.
• Stay interviews provide valuable insights into employee satisfaction.
• Company culture is shaped by the behaviors tolerated within the organization.
• Community initiatives can enhance employee engagement and brand reputation.
• Recruitment should focus on finding individuals who align with the company's mission.
• Training and development are crucial to building a skilled workforce.

More About Brian Gottlieb:

• Check out Brian’s website - https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F
• Follow Brian on Linkedin - https://www.linkedin.com/in/brian-gottlieb-bb66094/
• Grab a copy of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams - https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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