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Identity Alignment - Why A Branding Wardrobe is Important!
Manage episode 336121976 series 3083962
Sisällön tarjoaa Erin Strayer. Erin Strayer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
WARNING: Quick Fixes, Symptoms, Mission, Agitating and Playdough will be talked about during this interview about Brand Identity!
One of the most dangerous threats to your marketing efforts is when your audience is perceiving you in a different way than how you want to be perceived. You’ve heard over and over that you need to know your audience and it probably gives you a headache just thinking about it. Most of us have done everything we can to attract new clients but still feel stagnant with limited growth. So how do you align who you are at your core… your identity to match your business Personality? To bridge the GAP .G.A.P. between you and your clients and how do you increase that emotional connection?!?! ALL things we will be talking about today with our veteran Brand and Design Strategist. So hang on tight this is going to be massive AH-HA’s and note-worthy content coming at you right now!
Highlights:
6:05 Struggles, Life Experiences, Triggers, Individuals and Corporations
8:11 Different Calling
10:00 Small and Mighty
11:00 Does your business have a wardrobe?
13:12 What’s the vision you are after?
14:44 Brand Plan - do you have one?
16:00 Are you in it for the long game or a quick win?
24:33 Playdough??
28:09 The answer is ALWAYS impact!
You can find Humaira: www.brandwave.consulting
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