EP05: Leo Niemi (Sync Sauna) - The Art Of Opportunism And The Science Of Sound.

The Europe In Synch Podcast

Welcome to Episode five of the Europe In Synch podcast.
This time we are talking with Leo Niemi, an independent music supervisor and founder of indie music supervision platform, Sync Sauna, based in Helsinki, Finland.
In this episode, Leo takes us behind the scenes of forging a business in the nuanced Nordic world of music supervision. He talks openly about the challenges he faced while founding his own enterprise as well as the triumphs of crafting successful campaigns for Finnish powerhouse brands such as Finnair and Marimekko. He highlights the importance of persistence and the art of being opportunistic as being essential to becoming successful.
Leo offers insight into understanding the international reach of Finnish music and the pivotal role his Guild membership plays in amplifying his career. He reminds us that being resilient is key as well as needing to have a deep and genuine love of music and music curation.
We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.
We hope you enjoy the episode and thank you for listening!
Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.
Find out more about our guest:

• Leo Niemi homepage: www.leoniemi.com
• Sync Sauna: www.syncsauna.com

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [e-mail].
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...

Luvut

1. EP05: Leo Niemi (Sync Sauna) - The Art Of Opportunism And The Science Of Sound. (00:00:00)

2. Sound Exploration in Music Supervision (00:00:23)

3. Building a Music Supervision Business (00:11:48)

4. Music Supervision Strategies and Success (00:25:58)

5. Finnish Music Supervisor Expanding Internationally (00:30:39)

6. Navigating the Music Business Journey (00:35:28)