Eric sits down with Zac Gulbranson

The Excellence Project with Eric Worre

Zac shares his journey into social media, highlighting the early realization of the importance of follower counts on platforms like Instagram. He uncovers the strategies used by major celebrities to maintain high follower numbers and offers advice on avoiding scammers, emphasizing the dangers of engaging with hackers. Zac provides practical tips for optimizing Instagram account health and visibility, detailing key settings and adjustments. He also discusses the future potential of AI-driven influencers, predicting a major shift in influencer marketing, and explains his work in managing reputations across platforms like Reddit and Trustpilot. Lastly, Zac shares effective Instagram posting strategies, including avoiding post-edits and actively engaging with comments to enhance visibility and interaction.

TimeStamps

[Timestamp: 00:01:23 - 00:02:45]- Zac’s Journey to Social Media Success. Zac shares his early realization about the importance of follower count on platforms like Instagram.

[Timestamp: 00:04:58 - 00:06:08]-Secrets Behind Celebrity Follower Counts. Zac uncovers the strategy used by top celebrities to maintain high follower counts.

[Timestamp: 00:12:52 - 00:13:30]- Tips for Avoiding Scammers on Social Media. Zac warned about the pitfalls of engaging with hackers or scammers.

[Timestamp: 00:22:49 - 00:24:14]- Optimizing Instagram Account Health. Zac walks through settings on Instagram to ensure optimal account health and visibility, sharing actionable insights for account owners.

[Timestamp: 00:29:58 - 00:32:18]- AI-Driven Influencers: The Next Big Thing. Zac discusses how AI could reshape influencer marketing.

[Timestamp: 00:40:16 - 00:42:57]-Reputation Management Essentials. Zac details his work in managing reputations across platforms like Reddit and Trustpilot.

[Timestamp: 01:28:01 - 01:30:42]- Strategies for Engaging Followers Effectively. Zac explains the importance of avoiding post-edits and engaging with comments.

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