The Fan Lab
Merkitse kaikki (ei-)toistetut ...
Sarjan koti•Feed
Manage series 3501074
Sisällön tarjoaa Unconquered. Unconquered tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Fandom has become the engine of contemporary culture and commerce. It’s everywhere. From the hype culture of music and entertainment to the business valuations of Tesla. And it’s redefining the relationship between brands and consumers. “Fans” behave in fundamentally different ways than “consumers.” Fandom activates our need to be a part of something larger than ourselves, while simultaneously deepening our sense of individuality. In this series, we dig into all things fandom. We talk with cultural experts about how brands can use the power of fandom to create lifetime value. When done right, fandom is a shortcut to lasting love. Hosted by Jonathan Hanson, CCO of Unconquered, a creative agency using the emotional power of fandom to transform brands. This podcast is a follow up to a report, Decoding Fandom, Unconquered's official primer on contemporary fandom, outlining insights for understanding and building connections between fans and brands. https://www.fandom.weareunconquered.co/decoding-fandom-insights-strategies
…
continue reading
3 jakso