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292 - The End of the Billable Hour - With Tim Williams

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Sisällön tarjoaa The Futur. The Futur tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Beyond Time Sheets

In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.

Check out today's guest, Tim Williams:

Website | LinkedIn | Book | Blog

Check out The Futur:

Website | Courses | LinkedIn | Podcasts

Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

Website | LinkedIn | Facebook | Instagram | Twitter

TikTok | Threads | Zaap | Clubhouse | Behance

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

300 jaksoa

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 12, 2024 13:47 (4d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 419651879 series 2852400
Sisällön tarjoaa The Futur. The Futur tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Beyond Time Sheets

In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.

Check out today's guest, Tim Williams:

Website | LinkedIn | Book | Blog

Check out The Futur:

Website | Courses | LinkedIn | Podcasts

Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

Website | LinkedIn | Facebook | Instagram | Twitter

TikTok | Threads | Zaap | Clubhouse | Behance

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

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