The Good Medicine Show - Episode January 16, 2025

The Good Medicine Show

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Added seven years ago

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The Agile Brand with Greg Kihlström®

1
# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

7 päivää sitten28:17

Toista Myöhemmin

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

MP3•Jakson koti

Playlist:

Whatever, Dad - Ed Edith
Jessica Pratt - Mountain'r Lower
Robert Seer - Trick of The Mind
Wayne Patrick Garrett - Marine Life
The Weather Station - Window
Phoebe Bridgers - Heart Attack and Vine
Cat Clyde - I Feel It-Live
Slaughter Beach, Dog - 104 Degrees
Car Seat Headrest - Walking The Cow
Ella Cordova - Bernadette
Mars Aspen - Pest Control
Samia - Bloodless
The Artists - Flash
good flying birds - i care for you
Language of Flowers - If Its Not You
Silicone Prairie - cows
Babe Corner - Summer Slaughter
Surfbort - Lifes a Joke
Sweeping Promises - Eraser
Night Court - Infrared Glasses
Black Teeth - Pink Depression
Meth Wax - I Wanna Do Acid and Get a Tattoo
Sun Cousto - I Dont Wanna Talk
Delivery - Baadar Meinhof
Sunsetter - Bittersweet
LCL GIRL - Keep Your Coat On
Heavens To Betsy - Terrorist
Babes in Toyland - Handsome & Gretel
Lung Leg - Small Screen Queen
Toxic Fem - Janice
Suitcase - Vampire
Horse Girl - You're So Fine
Fires of Cheektowaga - American Thanksgiving
Champion 100 - Mr Girl
Knitting - Family Tree

18 jaksoa

#Music #Good Medicine #CJSW Programming #Cjsw 90.9 Fm

The Good Medicine Show - Episode January 16, 2025

The Good Medicine Show

published vuosi sitten

Jaa

MP3•Jakson koti

Playlist:

Whatever, Dad - Ed Edith
Jessica Pratt - Mountain'r Lower
Robert Seer - Trick of The Mind
Wayne Patrick Garrett - Marine Life
The Weather Station - Window
Phoebe Bridgers - Heart Attack and Vine
Cat Clyde - I Feel It-Live
Slaughter Beach, Dog - 104 Degrees
Car Seat Headrest - Walking The Cow
Ella Cordova - Bernadette
Mars Aspen - Pest Control
Samia - Bloodless
The Artists - Flash
good flying birds - i care for you
Language of Flowers - If Its Not You
Silicone Prairie - cows
Babe Corner - Summer Slaughter
Surfbort - Lifes a Joke
Sweeping Promises - Eraser
Night Court - Infrared Glasses
Black Teeth - Pink Depression
Meth Wax - I Wanna Do Acid and Get a Tattoo
Sun Cousto - I Dont Wanna Talk
Delivery - Baadar Meinhof
Sunsetter - Bittersweet
LCL GIRL - Keep Your Coat On
Heavens To Betsy - Terrorist
Babes in Toyland - Handsome & Gretel
Lung Leg - Small Screen Queen
Toxic Fem - Janice
Suitcase - Vampire
Horse Girl - You're So Fine
Fires of Cheektowaga - American Thanksgiving
Champion 100 - Mr Girl
Knitting - Family Tree

18 jaksoa

#Music #Good Medicine #CJSW Programming #Cjsw 90.9 Fm

All episodes

1
The Good Medicine Show - Episode February 20, 2025

12 hours sitten

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Playlist: Petunia and The Vipers - The Cricket Song Isabella and The Sprouts - Family Tree Jackson and The Janks - Milky White Way Richard Laviolette - My Grandmas More Punk (then Most Punks I Know) Mike O'brien - Staring at your belly and you cant get a break Fiver - Train Leaves Here This Morning Farser - Back To My Memories Sylvie - Falls On Me Blunt Chunks - Wasted Chet Woeful and The Window Stars - Summers Like This Chuck Copenace - The Opening Amy Milan - Wire Walks Fog Lake - jitterbug fanclubwallet - Our Bodies Paint Traffic Lines Rory White - Real Blaine Tod - Wild Desperation Graves - Sweet N Low Old Pup - House of Wind Austin Leonard Jones - The Dark Heart of The Mouse Marley Hale - Good Man Patti Whipp - It's Gone Nancy Lee Jordan - Untitled Tabaco City - Never on My Mind Mighty Glad - I Quit Again Smog - Lets Move To The Country Cloud - Cars & It's Autumn Sunsetter - Fear It Comes In Waves…

1
The Good Medicine Show - Episode January 30, 2025

21 päivää sitten

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Hannah plays the good stuff this week(also every Thursday too) Playlist: Young Neighbours - Roman epic45 - Im Getting To Young For This Eliza Neilman - Who needs headphones Beams - A.W.I.L Broken Social Scene - Almost Crimes Acetone - Too Much Time Dijon - Rodeo Clown caroline - IWR Shirley Hurt - Pendulum Marlaena Moore - Empties Car Seat Headrest - Maud Gone Modern Baseball - Intersection Of Montreal - Touched Something's Hollow Micheal C.Duguay - Bullet WOODS - To Clean Defiance, Ohio - Im Against The Government PUP - Sleep in The Heat Force Majeure - The New Alphabet Amyl & The Sniffers - Tiny Bikini Mannequin Pussy - Romantic Mecca Normal - Im not into being the woman youre with while looking for the woman you want OMBIIGIZI - Street Names and Land Claims WENNI - No Weatherday - Angel Noe Mal - Someone Like Me Zoon - Vibrant Colours Taleen Kali - Crusher…

1
The Good Medicine Show - Episode January 23, 2025

28 päivää sitten

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hannah is 4 real today Playlist: Whitney - No Woman Carole King - Bitter With The Sweet Cut Worms - Every Once In A While Better Oblivion Community Center - My City Cat Power - Still In Love F.J. McMahon - The Learned Man theodore story - Out of Tune Out of Touch Timbre Timbre - I am Coming To Paris (To Kill You) Cactus Flower - you messed up Natural Child - Little Magic Wished Bone - pat Sister Ray - Believer Goldie Boutilier - He Thinks That Im An Angel Ghostkeeper - This is How I Know You Christopher Atkins - Keep Trying Slow Spirit - Out Of Body Experience Leaf Rapids - Paramjit's Sonnet Sibylle Baier - Forget About Joanna Newsom - Sprout And The Bean Jackie Cohen - Bold Local The Neighbors - The Cure boygenius - Bite The Hand Chloë Doucet - Take Your Time Liza Cane - Doorways Kiki Cavazos - Two Bit Gambler Field Medic - Fuck these foolz that are making valencia street unchill Jesse Stewart - Cold Beer (Cry Tunes) Joshua Quimby - Long Green Cigarette Alex G - Bobby Dave Bixby - Cosmic Energy…

1
The Good Medicine Show - Episode January 16, 2025

5 weeks sitten

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Playlist: Whatever, Dad - Ed Edith Jessica Pratt - Mountain'r Lower Robert Seer - Trick of The Mind Wayne Patrick Garrett - Marine Life The Weather Station - Window Phoebe Bridgers - Heart Attack and Vine Cat Clyde - I Feel It-Live Slaughter Beach, Dog - 104 Degrees Car Seat Headrest - Walking The Cow Ella Cordova - Bernadette Mars Aspen - Pest Control Samia - Bloodless The Artists - Flash good flying birds - i care for you Language of Flowers - If Its Not You Silicone Prairie - cows Babe Corner - Summer Slaughter Surfbort - Lifes a Joke Sweeping Promises - Eraser Night Court - Infrared Glasses Black Teeth - Pink Depression Meth Wax - I Wanna Do Acid and Get a Tattoo Sun Cousto - I Dont Wanna Talk Delivery - Baadar Meinhof Sunsetter - Bittersweet LCL GIRL - Keep Your Coat On Heavens To Betsy - Terrorist Babes in Toyland - Handsome & Gretel Lung Leg - Small Screen Queen Toxic Fem - Janice Suitcase - Vampire Horse Girl - You're So Fine Fires of Cheektowaga - American Thanksgiving Champion 100 - Mr Girl Knitting - Family Tree…

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